USE CASES

The Problem:
A newly launched home services business had zero brand presence and was relying on word-of-mouth. They were posting on social media inconsistently, with no clear message or strategy — and weren’t generating any leads online.

What We Did:

• Rebuilt their social profile for trust and local SEO discoverability
   
• Developed a content plan that answered customer pain points and built authority
   
• Ran a hyper-local paid campaign targeting zip codes with their ideal demographic
   
• Set up lead-tracking systems to connect DMs and clicks to real bookings
   

The Results:

• 200% increase in local profile views in 30 days
   
• First-ever inbound leads via Instagram and Facebook
   
• Calendar booked 3 weeks out by end of second month
   
• Client hired a second crew to meet demand
   

Why It Worked:
We didn’t just post — we positioned. We made their social presence feel like the obvious, trusted local choice, then amplified it with precision targeting.

The Problem:
A small doctor’s office was stuck. They had poor online reviews, inconsistent branding, and an outdated web presence. Referrals were slowing down, and online bookings were nearly nonexistent. Internally, the staff was overwhelmed managing calls, follow-ups, and missed appointments — leaving little room to grow.

What We Did:

• Reputation Overhaul: Launched a review recovery strategy to respond to past complaints and increase new 5-star reviews via SMS follow-ups
   
• Brand Refresh: Rebuilt the practice’s digital footprint — modern look, patient-friendly messaging, and mobile-optimized profiles
   
• Targeted Growth: Ran location-based campaigns aimed at attracting ideal new patients in manageable waves (by specialty and insurance type)
   
• AI Implementation: Integrated AI tools to automate appointment scheduling, reminders, and common patient questions — freeing up staff and reducing no-shows
   
• Analytics Setup: Installed real-time performance tracking to measure bookings, inquiries, and revenue per lead
   

The Results:

• Online reputation went from 2.7 to 4.6 stars in under 90 days
   
• Website and profile traffic up 400%
   
• Call volume reduced by 30% (thanks to AI chat and scheduling)
   
• Monthly revenue grew by 52% in 6 months — with staffing levels intact
   
• Waitlist created for new patients within key service lines
   

Why It Worked:
We didn’t just fix the image — we fixed the engine. By combining digital reputation management, smart patient targeting, and time-saving AI tools, the practice became more trusted and more efficient — without burning out the team.

The Problem:
A successful service company was ready to expand — they had a new offering in mind, but no brand, no team, no systems, and no idea how to get customers. The leadership team was stretched thin and didn’t want to distract from their core business. They needed outside firepower to turn this idea into a real, revenue-producing division — fast.

What We Did:

• Brand Creation: Built the new brand from scratch — name, identity, messaging, positioning, and tone
   
• Digital Setup: Created a conversion-focused website, social media profiles, booking funnel, and ad-ready landing pages
   
• AI Infrastructure: Implemented AI tools to automate quoting, customer service, and client intake — enabling instant responses and fewer admin hours
   
• Marketing Engine: Launched targeted ad campaigns, SEO-driven content, and social outreach to build awareness and traction
   
• Sales & Operations Coaching: Trained internal staff on messaging, customer communication, and service delivery consistency
   
• Analytics & Forecasting: Installed dashboards to monitor lead flow, sales conversion, and customer retention in real-time
   

The Results:

• From $0 to consistent monthly revenue within 90 days
   
• Built a repeatable customer acquisition system (with a 4.2x ROI)
   
• Reduced admin time by 40% through AI automation
   
• Positioned for a new hire to lead and scale the division
   
• Parent company now exploring spin-off as its own entity
   

Why It Worked:
We didn’t just launch a brand — we built the systems to support it. From automation and marketing to internal playbooks and operational coaching, Waffle Engine helped this company move from zero to scalable, without burning out their team or distracting from their core.